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都說了我的老本行是西洋音樂!! (雖然現在這麼說好像都很沒有說服力,但我堅持這是實情XD)~2010/05/23

2009年6月7日 星期日

[轉錄] Celebrating Plurk 1st Birthday with Taiwanese Plurkers by Alvin Woon

原文:http://blog.plurk.com/2009/06/06/celebrating-plurk-1st-birthday-with-taiwanese-plurkers/

翻譯:http://plurker.pixnet.net/blog/post/28159893

Last sunday (May 31st) I celebrated Plurk 1st birthday with around 300 Taiwanese plurkers. Words cannot describe what an amazing event it was and one that I will always remember for many years to come. I’ve been in Taiwan for about 4 months now and every little things about this place is heart warming to say the least. Hereby I wish to extend my gratitude to the organizer (plurker.tw.com) of this birthday event, all the sponsors and last but definitely not least, all the plurkers who were there.

Looking back, this past 1 year has been a momentous and joyful ride. As our previous blog post stated, Plurk has ALWAYS been about fun from day one. We also want to let you know how much fun we are having building this little beast and watching it grows up.  Happy birthday.

翻譯:上週日(5月31日)我與300位台灣噗浪客一起慶祝噗浪的第一個生日,這是個我無法用言語表達的活動,而且許多年之後都將會留在我的記憶中。我到台灣已經四個多月了,而發生的每一件小事情都如此地溫暖我的心。藉這個機會,我要感謝主辦這次派對的放浪人生,感謝所有的贊助商,以及最後,每一位在場的噗浪客。

回過頭來看,過去的一年是一趟重要而且快樂的旅程,正如我們之前的部落格所寫,噗浪打從第一天開始就「永遠」跟好玩密不可分。我們也希望讓大家知道,我們正在打造的這隻「禽獸」會有多好玩,然後看著它一天一天長大!生日快樂!

主辦單位回應:

別感謝我們!感謝這塊土地上的每一位噗浪客!有朝一日真有噗浪長得很大的那一天,也希望創辦團隊別忘了噗浪成立的初衷!(切!Alvin你裝什麼肉麻)

推到 Plurk!

Final Fantasy XIV Trailer debute at E3 2009

舍妹分享:http://phoeniks7.blogspot.com/2009/06/sdf.html

Square Enix在這次的洛杉磯E3電玩展中終於發表了PS3版的Final Fantasy XIV Online預告片,標榜的口號是"A New Online Epic Begins",看了實在叫人心癢癢,想趕快見識一下FF線上版的魅力。

新一代的FF將在2010年上市,發表語言包括日文、英文、德文與法文。目前,除了預告片之外,還沒有正式的遊玩demo,很令人好奇這個RPG祖師大作要如何以MMORPG的形式呈現,真不知道該說是一個新的開始,還是一個classic game的毀滅><~Anyway,多人連線的新招已是事實,開發成功的話,搞不好也是Square Enix巨人再起的好開始咧!

FF14的製作陣容:

  • 田中弘道-プロデューサー(producer)「FINAL FANTASY I~III」、「FINAL FANTASY XI」
  • 河本信昭-ディレクター(director)「FINAL FANTASY IX」、「FINAL FANTASY XI」
  • 吉田明彦-アートディレクター(art director)「ベイグラントストーリー」、「FINAL FANTASY XII」
  • 天野喜孝 - タイトルイラスト(title Illustrate)
  • 植松伸夫 - 作曲

好啦,接下來真的該來看看那千呼萬喚始出來的debut trailer了!這次一時興起又回頭挖了Final Fantasy XIII的trailer,因為FF13的男女主角我覺得很美很帥,所以一定要順便來回味一下><。冬天趕快到吧!距離發售期真的好遙遠,FF13實在拖太久了,等到讓人心都碎了。

FF14 2009 E3 trailer

FF13 2006 E3 trailer

FF13 Versus 2006 E3 trailer

FF13 trailer 2

FF13 2008 E3 trailer

FF13 2009 E3 trailer

參考網址:http://www.finalfantasyxiv.com/


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2009年6月6日 星期六

[轉錄] Lifehacker Pack 2009: Our List of Essential Free Windows Downloads

原文:http://lifehacker.com/5271828/lifehacker-pack-2009-our-list-of-essential-free-windows-downloads

By Kevin Purdy, 4:30 PM on Mon Jun 1 2009, 322,273 views

We feature downloads of all kinds every day at Lifehacker. Today, however, we're bundling all the best free downloads for new computer owners, re-installers, would-be geeks, or anyone who wants to save time installing the best stuff out there. This is our 2009 Lifehacker Pack for Windows computers.

The idea is the same as when we first introduced the Lifehacker Pack more than three years ago—a single, handy list that we think improves the computer lives of Windows users. We're also providing a utility to download some or all of these applications at once—more on that after the list.

You can head directly to each application's download page from the [Download] links following their write-ups, and see what Lifehacker originally wrote about them at the [LH Post] link. If there's a portable version of an application that you can run off a thumb drive and/or test out without installing, we've linked to that at [Portable], or added a "+Portable" to the main download link.

Onto the list!

Productivity

Foxit Reader - Opens, save, and prints PDFs much faster and lighter than Adobe's official reader, whether on your desktop or through your browser, and it won't nag you every two hours to update it or its "components." There are some down-sides, like how it asks to install a browser toolbar during installation, and some reported difficulties with multiple monitors. But if a document absolutely won't work with anything but Adobe-sanctioned Reader, try Adobe Reader Lite, which cuts out all the "Maybe You'll Also Like" add-ons and extras out of Adobe's product and leaves just its basic rendering intact. [Download] [LH post]

Notepad++ - If you just want to write, save, and edit text, it's hard to go wrong with Notepad++. This freebie offers tabbed file views, syntax coloring for those working in HTML or other code, and, as the name implies, does a whole lot of what most people wish Notepad did. If you want a free office suite that offers most of what Microsoft's Office suite does, try OpenOffice.org. If you love working in the constantly-backed-up cloud, try the Zoho or Google Docs suites. [Download] [LH Post] [Portable]

Texter - Whether you write code, write out the same address repeatedly, or constantly misspell a certain word, Lifehacker's own text replacement app wakes up whenever you type certain phrases and then springs into action, saving you serious time and helping you avoid burdensome busy work. [Download (+Portable)]

Internet / Communication

Firefox - All debates about security, memory use, or compatibility amongst the web browsers aside, Firefox can adapt to nearly anyone's browsing habits through a range of adaptations. Whether that's an extension/add-on (and here are our top 10 picks), a Greasemonkey script (again, our 10), or some deep-down about:config tweaks, Firefox can probably be what you want it to be. Put down the Internet Explorer and slowly back away into a better web life. [Download] [LH Post] [Portable]

Pidgin - Do you ever use AOL/AIM, Google Talk, MSN, Yahoo, ICQ, Jabber, or even old-school IRC to chat online? Pidgin has you covered, and it's got plenty of recommendable plug-ins. It can tab your chats in a single window, update you on new emails, and work inside most any smiley system out there (which has, oddly enough, become a notable issue). And while the up-and-coming IM app and-then-some Digsby has garnered a lot of users, its large footprint and questionable installation choices (it's got a really unfriendly installer that tries installing a lot of adware) keep us firmly in the Pidgin camp for now. [Download] [LH Post] [Portable]

Postbox - If you're not using your email's web interface, use this. It's basically Thunderbird, the open-source email client we'd previously included in our Lifehacker pack, but remixed with stronger, almost Gmail-like powers. It finds and indexes all the attachments in your email account, groups together conversations with similar subject chains with the "Gather" command (like Gmail's conversations), offers tabbed inbox and message views, and lets you organize emails under your own chosen "Topics." It's also got built-in easy setup steps for Gmail and other webmail systems—in other words, everything we're waiting to see Thunderbird implement. [Download] [LH Post]

Utilities

7-Zip - The fix-all archiving/un-zipping program. It basically fills in all the gaps in your system's compression abilities. Multi-file RAR packages, Mac-formatted archives, and even ISO images can all be opened, and the right-click integration makes it all too easy to do so. [Download] [LH Post] [Portable]

Everything - Does what you really want when you hit "Search" in Windows. It's really tiny, doesn't need to be installed if you don't want, and searches for files across your system with the speed of a jackrabbit gone rogue on old-school cold medicine. Faster than that, really, and it makes finding and deleting file types, digging through your browser cache, and any other file search task far faster. We used to recommend Google Desktop for a system-wide search tool, and it certainly has its merits—including some neat gadgets for Gmail and Google Calendar—but, in most cases, you're not going to need to find a single word out of every single document on your system. You just want that apples.doc thing, wherever it is, and Everything finds it as fast as you can type it. [Download (+Portable)] [LH Post]

µTorrent - Also known as uTorrent. If you're a complete newcomer to BitTorrent, uTorrent makes it easy. Install it, and any torrent file you click on is automatically handled and grabbed by uTorrent, and saved in your Downloads folder, making a seemingly nerd-core activity as easy as opening an MP3.If you're a BitTorrent pro, you should know that uTorrent's features—remote control and download starting from the web, a phone, or using DropBox—truly set it apart. [Download] [LH Post]

Revo Uninstaller - Windows doesn't always remove everything that a program leaves behind—file folders, Start menu items, menu entries, you name it. Revo Uninstaller does. It runs a standard uninstaller, then it searches your system for everything the program changed or touched while it was installing. If you don't know the name of a program you want to kill off, or don't see it offered when Revo starts up, choose "Hunter Mode" and click on a window or message from that program. Got annoying programs that start up with your computer without permission? Yeah, Revo handles them too. It's like the software equivalent of bleach. [Download (+Portable)] [LH Post]

TeraCopy - Windows is slow, and occasionally fails, at copying large files, or just big batches of them. TeraCopy copies things between destinations faster, with more options on what to replace or skip based on file dates, and can actually be (gasp!) paused if you need to do something else while The Complete Works of Woody Allen are being transferred. [Download (+Portable)] [LH Post]

ImgBurn - It does just about everything you can possibly do with a CD, DVD, Blu-Ray or HD-DVD disc, and the image files that make them. Use this instead of the software that came with your system or add-on disc drive, because it can make music discs, data backups, video DVDs, and other projects with grace and speed, and all for free. [Download] [LH Post]

Photos & Video

Picasa - One of the few software recommendations that this editor's wife, parents, and other relatives actually stick with after installation. Google's free software indexes your computer's pictures and makes them a snap to flick through, lightly edit without a Photoshop degree, and share through email or uploading to Picasa Web Albums (or an add-on button). Most important of all, it makes importing pictures from any digital camera a lot more intuitive than Windows' own process. [Download] [LH Post]

VLC - Got a video or audio file to play? VLC probably plays it. Don't like how naggy and heavy-running Windows Media Player is? VLC is lighter. Want it free, working on any system, and have it show album art from your tracks? Done and done. [Download] [LH Post] [Portable]

 

Music

If you own an iPod or iPhone—iTunes - For seamless syncing between your iPhone or iPod devices and your music collection, it's hard to beat iTunes—which is, of course, Apple's intended outcome. There are other iPod-to-computer solutions, but none are really worry-free and seamlessly integrated with everything an iPod can do, including updates, album art transfers, and, in the case of iPhones and iPod touch models, backups. It's not that bad a music manager, either, especially if you've got a huge collection or compatible Apple devices, like AirTunes-capable speakers. If you need it to do more, check out our picks for the 23 best iTunes add-ons. [Download] [LH Post]

No iPhone or iPod—Songbird - Like iTunes, except open-source, open to killer add-ons, and much more web-savvy—point it at a web page full of music, and it plays it like it's just really fancy playlist. It can, in fact, play Apple-formatted tracks with a (default) add-on, including any older, copy-protected songs you bought from iTunes, and manages non-iPhone/touch iPods fairly well, but you'll still need iTunes for restoring, upgrading, and backing up your device. For music in general, though, Songbird is a nice midway point between iTunes' big, big tent and a tight little open-source player. [Download] [LH Post]

File Backups / Syncing

DropBox - Put simply, DropBox makes synchronizing your files across Windows, Mac, or Linux systems a very simple, almost magical process. Put a copy of what you're working on or want saved in your DropBox folder, and it's synchronized to your account, which has 2GB to start with, and gets bigger if you recommend friends. When you're at another one of your own computers, your DropBox updates and grabs those files. If you're at someone else's system or on a smartphone, head to DropBox's mobile-friendly site and grab what you need. It's not quite a backup tool, but it is one of those utilities that makes a lot of old habits—thumb drive copying, CD burning, multi-email self-mailing—seem unnecessary. [Download] [LH Post]

Mozy - If DropBox is where you stash the stuff you're working on or enjoying at the moment, Mozy is the backup service that saves everything for when your system goes black on bootup. The free accounts for PCs (and Macs) offer 2GB of free online space, and with the really smart filtering tools, you can have Mozy crawl your whole system and back up financial documents, Excel sheets, and any file with "Rick" in it. If you spring for a monthly unlimited plan, Mozy is a smart whole-system saver, one that doesn't eat bandwidth when you're using it, and works when you're not working. [Download] [LH Post]

Security

KeePass - It's where you keep your passwords, and create one password to track them all. It has lots of great plug-ins for your browser, other programs, and cool functionality. And it's available for every platform, so you never have to fear losing all the secrecy you pour into its secure little well. [Download] [LH Post] [Portable]

AVG Free - We actually prefer versions of this free anti-virus app earlier than 8.0 for their, shall we say, more quiet and subtle operation. But it still does a good job of keeping up to date on the latest virus threats and protecting against them, when needed. [Download] [LH Post]

Spybot Search & Destroy - Just read through the list of what Spybot protects against—trackerware, info-tracking cookies, homepage hijackers, trojans, pop-up producers, keyloggers, advertising controllers—and you'll want to stop thinking about what a trip around the net leaves inside your system. Spybot is a tested and true veteran of the net annoyance wars, and has a support network of enthusiastic updaters. [Download] [LH Post]

Ad-Aware - It somewhat crosses over with Spybot's protection, but if you (or a friend/relative) have a system that's regularly filled with mysterious, malicious stuff, it's never a bad idea to let Ad-Aware comb through and safely clean the cruft out. [Download] [LH Post]

 

------------------------------------------------------------------

Want to grab some or all of these applications at once to save a little time? We've created a Lifehacker Pack bundle that combines Phil Crosby's excellent InstallPad app and our own Lifehacker Pack as its default installation list.

To use it, download the Lifehacker Pack bundle, extract the two files from it into a folder or onto your desktop, and then run the InstallPad app; you'll see our must-have list ready to download and install in a snap. You can un-check the apps you already have or don't want, install apps individually, or mass install everything you've got checked with one click. We included everything in the InstallPad list except iTunes, Songbird, and the Mozy backup software; the former two because they're somewhat of an either/or choice (at least in our list), and the latter because it requires a sign-up and registration to really install and use properly.

If you're intrigued by InstallPad or want to customize your own pack, check out Gina's feature on automatic InstallPad installation lists.

We're certainly open to suggestions on what makes for the ultimate list of Windows freeware for anyone looking to get ahead on their computer. Give us your verdict on our list, and your own suggestions for a must-install list, in the comments. Happy downloading!

推到 Plurk!

[轉錄] 六先生平反-漫談微軟新搜尋引擎Bing

原文:http://mr6.cc/?p=3162

by Mr. 6 on June 4th, 2009

這星期大家都談論微軟剛剛出品的搜尋引擎「Bing」,這新的搜尋引擎來勢洶洶,微軟已號稱要砸下1億美元的行銷預算,大家都在看,微軟到底要怎麼推銷它?

就在昨天,Bing終於正式推出第一部廣告影片「Manifesto」。這部廣告影片總長只有1分鐘又4秒,它以美國人最切身之痛的華爾街崩盤作開頭(Google搜尋引擎和華爾街有何關係?),然後提起「大家一起迷失在一大堆超連結(所提供的不完美資訊)裡頭」,還說「如果那一堆搜尋關鍵字帶來的是錯亂與問題,我們幹嘛要它們?」然後,就在此時,一個上班族把皮箱落了下來,廣告宣布:「Search Overload is Over。」

Bing - Search Overload is OVER

其實,這部片拍得蠻有「技巧」的,完全透露了Bing在此時如何打敗Google的策略。這部影片從頭到尾唯一想傳達的有用資訊是,它提到Bing會是一個「Decision Engine」。你要Bing不只是搜尋然後很錯亂,而是搜尋以後「作決定」(decide),但在這條資訊以外,它順便伏擊對手好幾記暗拳。從前面怵目驚心的華爾街回顧後,後半段的鋪陳、配樂則愈來愈像像電影院的電影預告片,愈來愈快樂、愈來愈high,這廣告明確的要讓你有個印象 ──Bing就是代表快樂,而以前的事情(包括華爾街崩市和被莫名其妙連過去影射到的Google)已經落幕,未來要開始了,未來是就是Bing。這透露 Bing的行銷手法就是走大眾形象路線,它深切的想做一個「形象佳,覺得好用(但效能不重要)的搜尋引擎」。

如果說這如同微軟的IE採pre-bundle的就算了,在網路上,好像從未聽說過用這樣的形象推銷來獲得扭轉勝的前例?但微軟已經把這樣的策略深植入Bing的功能之中,而它圖的也不是最後的立即的打敗Google,這就有意思了-

Bing原本的codename是Kumo,大陸這邊特別同步推出「必應」中文品牌,據這篇說是微軟公司歷史上第一個關於互聯網的中文品牌。微軟是由Steve Ballmer於5月28日在美國加州Carlsbad開產品發表會並寫一封信給微軟同事宣布,6月1日在中國大陸推出,台灣這邊說還要再等一等,而Bing乃於美國時間昨天也就是6月3日則正式「上線」,昨天在IE上面打錯網址的網友們,應該會看到,跳出來的不是原本那個搜尋介面,而是「BING」。不過請注意,如果你要試用Bing,請勿直接到「bing.com」,它會自動偵測的語系與地點,所以請循此網址直接到Bing的美國首頁,想確保以後都用美國首頁亦可至這裡選取「美國,英文」,再到Setting頁將目前地點、語言都選成「San Francisco, CA」與「English」就能充份體驗Bing的原本樣貌了。

當然,此舉是微軟在和Google搶搜尋市場,微軟在北美的搜尋引擎市佔率只有個位數(8.2%),而Google是超過絕對半數(64.2%),中間還好死不死卡了一個固執的小巨人Yahoo!。有趣的是,這也不是第一次微軟對搜尋引擎表達積極態度,為何這次的Bing,以以往的歷史以及美國網友對微軟一貫的輕視看來,這次Bing在美國推出,感覺上竟勉強可以算作是「一片好評」?

微軟真的贏了第一步了嗎?

表面上來看,Bing的最大特色在於它的搜尋結果,分為左、中、右欄。其中中欄和右欄就和Google一樣,而且在中欄和右欄之間還有一個「隱形欄」,平常像是一條垂直細線中間一顆小珠子,滑鼠過去就會顯示出該網頁的概要,不過這些都不是重點,重點是在它的左欄。這個左欄,可稱作「殺手級左欄」,因為這左欄會跟著你的搜尋字串,自動預測你可能想對它做什麼事;這個大約160個pixel寬的窄窄的左欄,竟然如安裝在我們大腦裡的一隻小天使,一邊搜,它會一邊在你耳邊輕輕告訴你:「要看價錢嗎,走這邊!」「想找這個型號的嗎?」「想看照片嗎?」就算現在是在發呆,魂魄都飛到窗外了,只要跟著小天使走,依然可以繼續使用Bing,不必到窗外把魂魄叫回來。舉例來說,當我們搜「Japan」,這小天使的左上角就會顯示「圖片、度假、地圖、資料、政府、觀光」幾個連結,點進去就可以看日本的這些東西;當我們搜「鼻子流血」,它左邊就會出現「暫緩(relief)、治療(treatment)、兒童、懷孕期間、症狀、圖片」,查「Smoothies」它會出現「水果、健康、周邊、圖片、在地」……以「smoothie」為例,如果點「在地」它就會到「地圖模式」,馬上幫我搜尋台北的smoothies,目前沒有半條,難怪在台北喝不到好喝的smoothie。不過,各位知道,這所謂的「殺手級左欄」,其實(尤其是等一下講的購物介面)只是在KM(Knowledge Management)的軟體已廣泛使用的搜尋結果的分類,在美國的購物網站、徵才網站早就有這樣的處理,台灣也有幾家公司早有此技術能力,不過由於Google還不想用,而Bing用了,就讓人覺得「耳目一新」,這部份算是給微軟出到了奇招。不過,我感覺到現在這「殺手級左欄」也還沒發揮它最大的功效,有的該有反應的關鍵字並無反應,猜想或許隨著時間累積它會愈變愈聰明、也愈來愈「多話」的。

除了殺手級左欄,現在美國一些媒體焦點在Bing的「特殊搜尋結果」。若搜尋「舊金山到洛杉磯的機票」(註:搜亞洲機票目前就不會有用),它第一個結果,就是告訴你目前的價錢大約在$119美元,這價錢還預測是會保持平穩,不會漲價或跌價,點進去後,就變成了一般在機票網站才會看到的標準的機票搜尋結果,幾月幾日,有幾千美元的機票……這些都是Bing可以以CPA或CPC收費模式來賺錢的點,當然也獨鍾自家網站Expedia。剛剛經過這兩頁的右邊與下面亦擺放關鍵字廣告區,也會是百家爭著放廣告的熱區。另外,若在Bing裡頭搜尋「嬰兒車」,一開始我用「Stroller」,旁邊的小天使馬上列出七、八種Stroller可能的含意,第一個就是「Baby Strollers」,我就點點頭,點了進去。小天使再出現「Shopping」選項,再點進去,就變成購物介面了,中間顯示出所有可買的嬰兒車,左邊是以品牌、以價錢分類,右上角則出現「Bing Cashback」字樣,和微軟之前推出的cashback做整合。你說,Google也有相關的產品是這樣啊!但Bing擺明了它要用它的「殺手級左欄」來引導你到這些購物介面,而且擺明了它能幫你導覽得很好,這下可能讓搜尋引擎們重啟新的獲利模式(CPA),也讓這些在著陸頁(landing page)可以直接完成交易的商家們,真的又有另一個平台可以搞「優化」了。

另外,除了購買資訊之外,Bing最大的改善也是它在某些狀況下,提供了前所未有的「好介面」。Google那招可能用在文字還OK,但用在影片、影音,Bing示範了更棒的顯示法。譬如,若我們到Bing搜尋「影片」,譬如搜尋「歐巴馬的影片」,直接滑鼠「滑」過去,它就自動開始播放(小小的,但聲音都聽得到),滑鼠一離開就停止,那殺手級左欄也再次雞婆告訴你「相關的人士」,第一位就是希拉蕊,第二位是柯林頓,第三位是George W. Bush……。當搜尋「照片」時更妙,譬如同樣是搜尋「歐巴馬的照片」,它竟然是「一次全部秀給你」,拿著右邊的拉bar往下拉,會發現「拉不完」,每拉一點它才會load新的,所以瀏覽器也不會感到太吃力!左邊的小天使也又再次貼心的告知「照片尺寸」、「照片形狀」、「照片顏色」…讓你可以再從這些篩選出更適合的照片。

如果從大格局的競爭的角度來看,我們可以看出,Bing的一個實質的策略就是「將人留在Bing留得比Google還久,愈久愈好!」 Google基本上只希望人們只用「一頁」,但Bing的第一頁卻充滿了暗示與慫恿,叫你再去按下一頁、下一頁,這思維是搜尋引擎從來沒有過的;將使用者留得愈久,廣告點擊數也會更多,站方(Bing)掌握使用者的動向也愈多,可以趁機再祭出一些垂直市場的中小型殺手級應用,或整合成更大的策略發展出更棒的搜尋引擎。這是長期的分析來看。但,微軟這次厲害的是,它的「短期策略」似乎比「長期策略」還明顯,這個Bing的設計在在是讓使用者有一種錯覺-「Google有的,Bing都有,而且還更多」!注意,這是指「介面」而言,而不是內容、品質,大家永遠不相信微軟會搜得比Google好(事實上也沒有),但在介面上,在短期目前來看,沒人會說Bing很爛!Bing的短期策略成功,也從這兩星期它成功的打敗其他同期產品,一枝獨秀造成hype可以嗅出。Google Wave其實是和Bing同日宣告,原本以為會很成功的Google Wave反而沒有成功引起太多注意,這大概是Google始料未及的!更奇特的是,其實就算Google已經是舊聞,但美國技客圈這陣子在討論的是另一個新的搜尋引擎「Wolfram」,它的第一版「Wolfram Alpha」最近引起很多討論;然後,連Mahalo也出來攪局,也說Mahalo 2.0將祭出新的與使用者分享利潤的機制。但以上這些,竟然都鬥不過Bing!

這次微軟動用了行銷資源造成極強的短期形象效果,一臉誓師「南伐」(伐Google)的模樣,也證明了一件事-

網友選擇用一樣產品,很有可能還是非常人性化的。網路曾經創造很多奇蹟,有的做多了,試圖要將所有的人變成理性,每天一早起來就會打開RSS看全球資訊,但最後,使用者不會違背人類天性,包括使用者的觀感、品牌印象……首先,Bing的名字取得極好,首頁以最美的圖片來吸引人,廣告也懂得運用時勢與民眾觀感……那你說,Bing真的能找得到我的東西嗎?至少,它在你與她初次相遇的時候,就想辦法「Surprise你」。如果要在中間欄Surprise,Google已經用光了所有的驚喜,誰不會比Google更驚喜,但Bing現在打開「左欄」,祭出新的「搜尋結果」,這和人類的shopping習性是符合的。我還聽一個朋友說,和人類古老的hunting and gathering的習性是符合的,人類從來不喜歡每天送一個東西給它,太無趣,大家希望被surprised,這次Bing一開始就讓人經過幾個驚奇,講出來的話也不會太難聽。

不過,短期的驚喜夠了,接下來還是回歸「搜尋品質」,微軟自知這方面打不過Google,我認為它或許也真的無意打Google,它的桌面軟體佔用率,它佔用IE的版面,還有Windows Live Messenger,這幾樣東西,讓Bing有極佳的曝光管道,最後你可能發現Google搜尋率還是最高,但總計下來的搜尋頁面PV數,說不定是Bing較高,看它要怎麼來衝高、利用。Bing現在要做的是,讓網友不要像現在一樣,每次跳出Live Search,我們就想關掉,滴咕著:「算了,我另外開一個瀏覽器進Google重搜一次一樣的字串好了!」只要不這樣想,只要十個人裡面有五個人開始「不這樣想」,那微軟靠著這通路就準備大翻身了。

然後,以在台灣來看,Bing卻做了一個不好的示範。由於Bing並不是全球同步推出,在台灣這邊,它卻急著將Bing這個logo放上去開始讓大家用(裡面似乎和Live Search沒兩樣),結果就如下圖,並沒有把「Bing的最好一面」表現出來。在台灣版只能看到網頁、圖片與新聞三種搜尋,那個「殺手級左欄」幾乎從頭到尾都在睡覺,搜尋者必須親力親為,也造成這裡許多網友「誤解」,對Bing的初步印象「沒這麼好」,譬如重灌狂人不來恩以「bing桌」(翻桌)、「Bing病了嗎」來表達對中文版的失落,IT黑傑克也對Bing台灣版初步表達失望,但在幾小時後立刻再補充「對英文版印象深刻」。而根據前晚這篇給人的觀感是,台灣微軟要處理Bing這件事,似乎比想像中困難許多,報導中至少有兩部份要處理:一、與合作廠商的合作模式與細節處理,以及二、技術性上面的問題如台灣與美國的資料庫尚未完全整合。這點,也給大家一個警惕,網站推出,尤其是像Bing這樣的注目焦點,在全球每個地區幾乎都是同時散播出去,算進時差、日夜顛倒,頂多慢個一天,一天半。像台灣這次,幾乎上星期網友就已經在討論Bing,但他們一上去Bing,因為是設定成台灣,且台灣版還是最陽春的版本,有些網友馬上透露「失望」。像微軟這樣國際級的大企業早已在全球各地「在地化經營」,各地區的分公司當然無法立即跟著總公司,而且還有自己的合作廠商要處理,無法立刻完全轉化,輕微者只是「錯失第一時間的行銷時機」,若弄不好甚至產生這次的一些「誤解」,剛好與美國那邊極力宣揚「強勢 happy」的恰恰相反,之後或許得花更多的力氣去將這種「失望」扳回來,讓大家知道一切只是誤解,頗為可惜。

Bing本身會是最近幾個月最值得參考的行銷案例,它示範了怎麼「行銷掛帥」,從產品的設計到推廣每一步都是針對對手而來的行銷導向,圖一個短期的形象成功,或許造成使用者習慣的改變,現在的影片只是第一步,讓我們看看下一部片會是什麼?若有興趣亦可至美國的Bing試試看囉。


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我的星座區-射手座一‧獨立的一週‧11/25-12/2

網址:http://mindcity.sina.com/MC-48/content/114/index_b5.html

黃道宮位置:射手座2-11度

季節:秋末

元素:火

主宰行星:木星

象徵符號:弓箭手

理解事物的方式:直覺

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射手一的中心意象是「獨立」。這個時期的土星剛好繞完第二圈公轉,好比人生的56歲,是中年人渴望一種新獨立形態的階段。這個階段強調掙脫束縛,他們會將大部份的心力由家庭或工作,轉移到個人本身。最典型的例子就是,他們會滿心喜悅地重拾昔日的興趣,興致勃勃地重新開展另一段人生。

這段時期象徵著成年人高舉個人的獨立地位、試圖重新感受生活的愉悅、尋求更寬廣的世界,甚至學習如何享受獨處。因此,任何阻礙或扼殺這些渴望的企圖,都會遭受到頑強的反抗。

其實,射手一的人是很難控制的。就許多方面而言,他們是十二星座當中個性最獨立自主的,能夠隨心所慾地發揮所長,卻也不會逾矩。然而,若是想憑藉個人關係在他們身上發揮影響力,則是難上加難。當他們真的尊重配偶或另一半的時候,他們會很合作、分享自己的情感、分擔家務瑣事;但是當他們認為對方不值得尊重、不再尊敬對方時,繼之而來的就是無止境的衝突與紛爭。他們認為榮譽和信任是待人處世的第一要務,沒有這些,生命就失去意義,必須回歸原始的叢林遊戲規則。

這一週出生的人非常重視公平性,不但以此要求自己,也同樣要求其他人要確實遵守這項守則。正因如此,他們對動物、小朋友、弱勢族群特別有愛心;絕對不容許無助、需要依靠的族群受到不平等的對待。他們甚至會奮不顧身地挺身保護毫無反抗能力的人,不容許他們受到絲毫迫害。這種個性可說是他們相當可愛的一點。

射手一的人總想給人一股充滿自信的印象,可惜事實上,他們內心卻極端敏感、缺乏安全感。如果再受他人批評或挑戰,加重他們的壓力,這種情況就會更加明顯。他們會突然地情緒失控,把自己的憤怒無情地發洩在周遭人的身上。夠機警的人,能預先感受到颱風即將來臨的徵兆,想辦法避開,以免被他們的颱風尾掃到。

此外,射手一的人意志力非常堅強。對他們而言,忠心不只是原則或情感問題,而是生性固執。其實,他們走到哪裡都能行得通的原因,是因為他們根本不容許有任何其他可能出現;而只要是跟他們熟識的人,都很清楚他們強烈追求勝利的個性,也瞭解要他們學會屈服、從容地承認失敗,幾乎是「不可能的任務」。所以,能真正從中學會教訓的射手一,就能成功地面對生命中更大的挑戰,人格也會更趨成熟。

雖然這一週出生的人有時不太講理,但是通常都能坦然接受各種意見。事實上,反應機敏的射手一很喜歡玩語言遊戲、參與辯論,不過,萬一碰上他們討厭的話題,往往就會變成好爭吵、喜歡強辯的人。這一點射手一的好朋友都很清楚,也懂得儘量避開這些話題,或是不露痕跡地以玩笑輕輕帶過,但是第一次見面的人,就很容易被他們直率、憤怒的言論嚇到,往往會目瞪口呆,不知如何應對。

許多這一週出生的人篤信施比受更有福。他們十分慷慨,原因是因為他們迫切需要自我肯定,證明自己有資格給予,而不是需要施捨的人。當然,他們之中也有一些人在向人開口要東西時從不會臉紅,也不會拒絕別人的服務。這兩種個性,有時甚至是同時存在的。射手一的人在家中扮演的是不可或缺的角色:雖然能夠一肩挑起重責大任,但是一切必須按照他們所訂的規則而行,不容許有絲毫繆誤。

通常,只有一、兩種人能夠分享他們的心底事,不是朋友、伴侶、同事,就是家人。他們跟父母或子女的情感很深,如同至交好友。而這些忘年之交,也瞭解他們非常重視倫理,除了自由以外,把尊嚴跟人格看得比什麼都重要。當射手一的人發覺被家人或朋友出賣時,會在經歷巨大的痛苦之後,重新去評價、判斷或拒絕這個人。此時,對射手一的人而言,最重要的事就是必須瞭解這個人的動機。

願意花時間和射手一相處的人,必須跟得上他們的腳步:也就是說,他們的朋友或另一半,不管在運動、旅行、工作或休閒方面,都要能配合他們的快節奏。然而,也有一些射手一的人喜歡總是待在家裡或公司,因為他們其實非常需要安定感,最好有一位能隨時隨地成為他們的避風港的人待在身邊,就像生命中的精神支柱一樣,保護著他們。因此,雖然自己一個人也能過得很好,而且很能適應這種生活,他們通常還是會下定決心找個親密伙伴一起生活,彼此相攜相扶地走過人生旅途。即使後來這種需求已消失,仍會將這種親密關係維持下去。

在性慾方面,射手一的人的情感表達非常直接、火熱,完全表現出他們充沛的能量,令對方實實在在地感受到肉體的接觸。其實,他們會為自己性慾強、技巧好而感到十分自豪,對於滿足另一半的需求更是充滿自信。不過,既然他們在情感的付出上毫無保留,也會要求對方同等的回報。


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