翻譯：http://www.bnext.com.tw/FocusDay_2015
BY Fast Company staffTue Jun 16, 2009 at 11:39 PM
Reed Hastings could have stuck with his first breakthrough idea--Netflix recently mailed its 2-billionth DVD. Instead, he's swiftly embraced streaming online and direct to TV via Netflix-ready devices made by LG, Samsung, Microsoft, and others. So far, it seems to be working: Netflix's stock price has doubled since last November, reaching record highs.
Netflix是美國的DVD郵寄出租公司，在Netflix網站上選擇想租的片，DVD便會郵寄到府。最近他將事業版圖擴展到線上串流影片，安裝Netflix的設備，便可直接在電視或線上觀賞影片。Netflix的股價自去年11月起，已經漲了一倍，創下歷史新高。
First came South Park, then The Daily Show and its Colbert spin-off. Now Michele Ganeless is expanding into digital territory. Comedy Central has launched Web sites for all its shows as well as stand-alone sites such as Jokes.com, the largest Internet archive of stand-up videos, plus videos from Sarah Silverman, Carlos Mencia, and Dane Cook.
Comedy Central（喜劇中心）是最大的線上單人喜劇影片資料庫，他們為網站裡的每個節目（如南方公園等），都設立了專屬的網站。想找些有趣的節目讓自己笑一笑，來這就對了！
He's Facebook's strategic thinker on the next big thing in social media--identity protection on the Web. The issue is who is going to set the standards for open-identity protocols that would enable you to safely take your online profile and relationships with you everywhere on the Internet. Morin's team recently launched its own open-identity application, Facebook Connect, which lets users log in to some 8,000 sites and applications.
Morin帶領他的團隊，思考下一件社群媒體的大事：網站身分保護。其成功關鍵在於--由誰來制定開放式身分協定的標準，讓你可以帶著自己的線上檔案與社群關係，安全地暢行網路世界的每個網站。
Incorporating photos into online maps wasn't a new idea at Google, but no one had figured out how to pull it off until Stephen Chau tackled what became Street View, the company's fastest-growing product of 2008. Vehicles equipped with a half-dozen cameras covered much of the United States and are now photographing nine other countries.
將照片與線上地圖結合，在Google內部並不是新的想法，但直到Stephen開發出街景攝影，這個想法才得以實踐，而這也成為Google 2008年成長最快速的產品。
@ev Site getting more buzz than F-book. Yearly traffic up 1,200%. Estimated worth = $500 million+. Wow! #twitter
比Facebook更有人氣，網站流量每年增加1200%，預估市值超過五億美金。#twitter
6. Blaise Aguera y Arcas, Partner architect, MSN and Microsoft Visual Earth
Techies have long sought to display huge files in high resolution without crashing a 
電腦該如何呈現高達好幾GB的圖像檔案，還能自由Zoom in、Zoom out，不影響電腦的速度？使用Blaise所開發的Seadragon軟體便能做到！微軟已將其收購，準備開發更多的相關應用，準備改變我們在電腦上的視覺體驗。
How do you make money from things that don't exist? Susan Wu intends to show you. The first venture capitalist to focus on virtual goods--products that don't exist offline, such as Facebook gifts and everything your avatar needs in Second Life--Wu is the doyenne of this growing niche. Her startup focuses on massively multiplayer online games and will count on virtual goods for the bulk of its revenue.
Susan可以教你，怎麼利用不存在的東西賺錢！她是最早投入虛擬產品的資本家，專注於開發大型線上遊戲網站的虛擬物品，比方說Facebook的禮物、Second Life虛擬人生的用品等。
Inspired by how people move in the real world, Werdelin has led the transformation of Joost into a "learning" site that tracks how you watch and what you share with friends, and customizes itself by, say, automatically moving up your fave features. The strategy is working: In the past five months, traffic has quadrupled and the Joost iPhone app has been downloaded 1.5 million times.
Werdelin將Joost轉型為一「學習型」網站，追蹤你觀看影片的方式、和朋友分享的內容，為你客製化網頁，將你喜愛的功能自動往前推。這樣的策略讓Joost在過去五個月，網站流量增加四倍，iPhone應用程式也被下載了150萬次。
Scott Schuman started his fashion blog, The Sartorialist, to "share photos of everyday people I thought looked great." More than 2,000 posts later, the former Valentino marketer has a monthly column in GQ, a six-figure book deal with Penguin, and a booming photography business. Oh, and he says The Sartorialist lures roughly 120,000 visitors a day.
Scott的時尚部落格「The Sartorialist」，與網友分享每天所遇到的穿著好看的人的照片。當他在部落格發表超過2000篇文章後，GQ便邀請這位前Valentino的行銷人員寫專欄，他還因此寫了書、發展了攝影事業呢！
He was the first poker player to win a tournament prize of more than $1 million. Now Chris Ferguson has claimed some $7.3 million in winnings. But his biggest bet was starting Full Tilt Poker with 12 pros who join in online games instead of the usual one or two. Full Tilt is one of the fastest-growing poker sites in the world.
他是UCLA電腦科學博士、賽局理論教授，也是第一位贏得超過100萬美金的撲克牌玩家。他目前最大的賭注，可能是這個由一群職業玩家所設計的Full Tilt Poker線上撲克遊戲網站，也是世界上成長最快速的撲克網站。
Read all about the The 100 Most Creative People in Business
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另外一些榜上有名而大家可能認識的人：
Ten years ago, before the iPod and the iPhone became objects of the world's electro-lust, Jonathan Ive sat down with Fast Company to talk about his first Apple blockbuster, the iMac. The machine could not have been a more radical departure from the ubiquitous beige-box PC: a desktop computer in bright candy colors with a see-through shell showing its inner machinery. Bursting onto the scene with all the subtlety of a streaker, the iMac became the top-selling computer in the United States.
Maybe it should be called the Melinda & Bill Gates Foundation. Her influence over the world's largest foundation is enormous -- Bill has said it wouldn't exist if it weren't for her. She has championed not only big-picture, tech-oriented solutions to improve health and education over the long term but also more modest steps to help the poorest of the poor right now, such as distributing condoms. The foundation's latest surprise: funding health and education messages to be integrated into Viacom TV programming. Sneaky? Perhaps. Daring? For sure -- and that's what Gates, 44, expects of the foundation. "We will get out there and try something," she told Vogue this year. "If it doesn't work, we will try something else. And we will keep trying until we find something that works." -- by Jeff Chu
If you're sick of Hannah Montana, The Cheetah Girls, or High School Musical, blame Rich Ross. He has orchestrated the rise and global spread of that wildly popular, hyper, squealy, and lucrative brand of entertainment through a network of nearly 100 channels in 163 countries and 32 languages. A lifelong TV addict, Ross has expanded Disney's channels beyond the box into film, radio, mobile, and online. His latest gambit: Disney XD, targeting tween boys with the help of "brother network" ESPN. -- by Jeff Chu
Sandy Bodecker, 56, believes inspiration is everywhere. Last year, his team found what they were looking for in suspension-bridge cables. The result: the revolutionary Flywire technology, and the lightest and strongest high-performance footwear ever. Before he became Nike's first VP of global design, in 2007, Bodecker built powerful brands in two sports that had resisted the swoosh: soccer and skateboarding. Even after his big promotion, he designed a sleek black skateboard sneaker with white embroidery. "We're always thinking about what we can do with a design now that wasn't possible in the past," he says. -- by Anne C. Lee
Tero Ojanperä's career path at Nokia is a map of the company's direction -- from head of research, to CTO, to leading the entertainment division. Slowly, he's managing Nokia's transformation into a multimedia company. He launched Ovi, Nokia's answer to the online Apple Store, in May, and announced a new interactive offering from Heroes creator Tim Kring at Web 2.0 Expo in San Francisco. "What was formerly known as the cell phone is democratizing innovation," says Ojanperä, 42. "It creates a two-way street where content is not only distributed to an audience but also allows the consumer to become part of the creative process." -- by Mark Borden
Jon Rubinstein is trying to do for Palm what he did for Apple. As the head of hardware engineering at Apple until 2006 (and the first head of the iPod division), Rubinstein, 52 -- aka the Podfather -- led the development of what's under the hood of the iPod, iMac, and iBook, helping engineer the company's dramatic turnaround. Since taking over R&D and product development at Palm, which invented the smartphone only to be outdone by Research in Motion and Apple, he has poached talent from Steve Jobs and focused Palm on webOS, a long-overdue new operating system, and a touch-screen smartphone of its own, the Pre. The future of Palm, which saw third-quarter revenue drop 71%, appears to hinge on whether Rubinstein's Pre, scheduled to launch around the time you're reading this, can live up to the buzz it generated at this year's Consumer Elec-tronics Show in Las Vegas. -- by Chuck Salter
According to her boss, PPR CEO François-Henri Pinault, fashion designer and Beatle progeny Stella McCartney is the new face of responsible luxury. "Stella has set the bar," he told Britain's Sunday Times. Across the pond, the Natural Resources Defense Council honored her this spring for her "outstanding environmental leadership." McCartney, 38, a PETA pet, uses no leather or fur; her skin-care line and ready-to-wear collection are both organic. Lest this sound too hair shirt to be stylish, consider Women's Wear Daily's review of the designer's latest fall collection: "McCartney's biker jacket in 'nonleather sheen cupro' can vroom with the best of them, and her thigh-high boots, in silk knits and perforated faux, strut the killer instinct she can live with." -- by Linda Tischler
J.J. Abrams warps Time at will. Past, present, and future coexist as a kind of fluid that cannot be contained. The camera jumps back and forth in time. Characters age and grow younger again. Time itself accelerates, then slows. "It's intriguing to play with exactly when you learn elements in a story," says the Emmy-winning writer-director-producer, referring to Lost, his biggest hit on the small screen. "It engages audience members in a puzzle where they begin to question everything. It makes them look for clues in what they're watching in a way traditional narrative doesn't."
As a kid, Susan Athey tagged along when her grandfather sold cattle at auction. "I'd wonder, Why is this how they sell cows?" she recalls. At 38, she's now Microsoft's chief economist and a Harvard prof, asking grown-up versions of that question. Athey studies everything from government procurement to online ad sales. "How do you design an auction?" she asks. "How does design affect the health of the platform?" In 2007, she became the first woman to win the Clark Medal, a prestigious economics award. But her goal is less to win prizes than "to help make more efficient markets." That requires all kinds of research: She recently bought her son a toy train -- on eBay. -- by Jeff Chu
The high-fashion/mass-marketing movement seems to be reaching a new phase with Jil Sander's new project: The German designer, who became famous for her luxurious if minimalist couture, has signed on as the creative director for Japanese retailer Uniqlo. Sander, who sold her namesake label in 2004, took on the clothing chain as her first consulting client, and then agreed to oversee its fall and winter collections -- possibly including one of her own design. -- by Abha Bhattarai
When Pixar's animators need inspiration, they watch Hayao Miyazaki's movies. The giant of anime has been elevating cartoons into epic cinematic events for more than two decades, with fantastic, award-winning films such as My Neighbor Totoro and Spirited Away. The writer-director's stories are mostly hand-drawn, with strong female characters and morally ambiguous plotlines that make his work a harder sell than, say, Shrek 10 would be. But this summer, Miyazaki may finally get his commercial due in the U.S. with Ponyo on the Cliff by the Sea. Disney/Pixar creative chief John Lasseter worked with megaproducers Frank Marshall and Kathleen Kennedy to build a stellar voice cast (Tina Fey, Cate Blanchett, Liam Neeson) and to secure Miyazaki his widest U.S.-theater release yet. -- by Jennifer Vilaga
Pharrell Williams knows it all starts with a beat -- he got his start on the snare drum in his high-school marching band back in Virginia Beach, Virginia. As half of the production duo known as the Neptunes, he has helped everyone from Britney Spears to Justin Timberlake to Madonna to the Hives find time on the charts. Williams also fronts the funk-rock band N.E.R.D., produces a clothing line called Billionaire Boys Club, hawks a line of shoes under the Ice Cream Footwear brand, and designed sunglasses and jewelry for Louis Vuitton. Most recently, Limelight, an updated version of Fame that he created with film director McG, was picked up by ABC. Tapping Williams's own beat, the show is loosely based on his performing-arts experience in high school. -- by Mark Borden
Marc Jacobs has "made fashion hip, but not inaccessibly hip," says Vogue editor Anna Wintour. Accessibly hip enough for him to build a $5 billion empire within LVMH that delights both the moneyed elite and the allowance-driven economy (his junk-store concept -- $11 flip-flops, $55 rubber totes -- is still thriving in the retail slump). Jacobs's knack for forecasting trends (this fall, neon and '80s nostalgia), anointing muses (hola, Anne Hathaway), and playing the media keep him in the spotlight. But it's his endless inspiration that drives sales. "It's very organic. We say, 'Let's make this happen and see what the reaction is,' " Jacobs says. "It's not like a creative person sits down with a mathematician. That's a hard thing for a lot of businesspeople to understand." -- by Mark Borden
In this era of celebrity chefs and haute cuisine gone less haute, Alsace-born Jean-Georges Vongerichten is the rare talent who has grown his empire without resorting to the indignity of slapping his face on a frying pan or frozen pizza. He already has 18 restaurants -- eight of them in New York, including Vong and his flagship Jean Georges, which has three Michelin stars -- and for a sense of the size of his plate, consider that Spice Market alone rakes in about $15 million a year in revenue. His unprecedented partnership with Starwood Hotels has given the cuisinier license to unleash his creativity -- and trademark Asian flavors -- in 50 new restaurants over the next five years. That's still not enough for him: "If I could have my dream," he has said, "I would open a new restaurant every month." -- by Kate Rockwood
You might know A.R. Rahman as the Oscar-winning composer behind Slumdog Millionaire's "Jai Ho," which has been downloaded more than 100,000 times on iTunes and was re-recorded as a hit collaboration with the Pussycat Dolls. But Rahman has been writing Bollywood hits since 1992. His soundtracks have reshaped Indian pop, adding influences from jazz, reggae, and Western classical music, and have sold more than 100 million copies. Rahman also created the musical Bombay Dreams and has been testing new forms of music distribution; through a tie-up with Nokia, he recently released an album just for the company's music-phone users in India. -- by Dan Macsai
In music, all roads lead to -- and from -- Jimmy Iovine. The resurrection of the New Kids on the Block. The exclusive Best Buy deal for Guns N' Roses. MySpace's music venture. Dr. Dre's high-tech headphones. Iovine had a hand in all these projects -- and he's still thinking big, bold, and increasingly multimedia. "We just built a television studio across the street from Interscope," he says. "It's a performance-nightclub facility where we'll create new content every day." -- by Ellen McGirt
The former model has built a distinct brand -- and media empire -- by presenting herself as the fun, driven mentor to a young, multiethnic, and aspirational female demographic. No idle pretty face, Tyra Banks, 35, has taken a hyperactive hand in creating several reality programs, including America's Next Top Model and Stylista, and produces those along with her successful daytime talk show. Top Model, now filming its 13th season, is syndicated in 100 countries and has more than 30 international editions. The Tyra Banks Show, which aired its 600th episode this year, regularly bests Oprah Winfrey's show among 18- to 34-year-olds. -- by Kate Rockwood
Josh Schwartz has made his name chronicling the young, pretty, and privileged on TV, first with The O.C., then with Gossip Girl. But after his Girl found unexpected success online -- new episodes routinely top iTunes' most-downloaded chart -- Schwartz, 32, pitched his latest beautiful brainchild, "Rockville CA," to TheWB.com as a series of five-minute Webisodes. "Kids are going to college with laptops, not TVs," says the former USC frat boy. "I figured, Why not?" Not that he's swearing off old media: His as-yet-untitled Gossip Girl spin-off debuts this fall on the CW, and he's directing a new film version of Jay McInerney's Bright Lights, Big City. -- by Dan Macsai
Fashion designers aren't new at Puma -- as guests. But now Puma has hired Hussein Cha-layan, 38, as its first creative director and bought a major-ity stake in his own business. Known for fusing high tech and high fashion in pieces such as a Swarovski frock studded with LEDs, the two-time British Designer of the Year says he's looking to Puma's "access to technology to turn some of the technological dreams into reality." Will the creator of the self-undressing dress now invent shoes that take themselves off? -- by Anne C. Lee
"We're escapism," Bonnie Hammer told The New York Times last year. Which might explain why the USA Network's ratings have soared under her watch -- its 2008 prime-time viewership was the largest ever for any basic-cable channel -- and her products contributed more than $1 billion to NBC Universal's profits last year. Hammer, 58, has a rep as a terrific programmer -- Monk and Battlestar Galactica blossomed under her -- and NBC Universal CEO Jeff Zucker recently put her in charge of a new production studio. In July, she'll embark on another reinvention, turning the 17-year-old SciFi Channel into "Syfy." She plans to extend the brand's reach to online games and grow its audience. Her target: lovers of fantasy. -- by Zachary Wilson
If there's a starchitect who is still shining, it's the Baghdad-born, London-based Zaha Hadid, whose firm's profits were up 400% last year. Hadid, 59, who won the Pritz-ker Prize in 2004, has created astonishing projects around the globe -- from the BMW Central Building in Germany to the Bridge Pavilion in Zaragoza, Spain. This year, she'll finish the dramatic CMA-CGM Tower, which will be the tallest building in Marseille, France. And she's working on the 17,500-seat Aquatics Center for the 2012 Summer Olympics in London, a project that has raised hackles for its cost overruns. Hadid is unrepentant. "In these moments of recession, uplifting the spirit is even more important," she told Britain's Guardian newspaper. "We should learn from things that were done in the past that were done in a hurry." -- by Linda Tischler
You may know Dave Stewart as the Eurythmics cofounder and a singer's songwriter -- he's written hits for Tom Petty, Celine Dion, and No Doubt. But it's the rest of his CV that's unexpectedly impressive. He started the consulting company DeepStew with Deepak Chopra, acts as U.S. creative director for the Law Firm ad group, serves as president of entertainment for fashion designer Christian Audigier's brand-management unit, and is an official Change Agent for Nokia. "I'm willing to receive a smaller percentage and relinquish control, as long as the idea goes into the minds of a brilliant company," he says. "I'm not going to run out of creativity or ideas, so I don't hang on to stuff for dear life. If you're terrified to release control, nothing gets made!" -- by Mark Borden
When not drawing -- and detonating -- pictures made from gunpowder or staging massive outdoor "explosion events" like the fireworks at the opening and closing ceremonies of the 2008 Beijing Olympics, Cai Guo-Qiang is busy breaking records. His 14 gunpowder pieces sold at Christie's in Hong Kong in 2007 for $9.5 million, an all-time auction high for contemporary Chinese art. He's the first Chinese artist to snag a Venice Biennale award and the first living artist to have a solo show in a state-operated Chinese museum. The seven white sedans he suspended from the ceiling at the Guggenheim in New York last year left the art world chattering about American car culture. -- by Kate Rockwood
After 20 years in the industry, Simon Collins is grooming the next wave of Tom Fords to be as prepared for the boardroom as they are for the run-way. In less than one year, he has devised a new model for his 1,300 students to collab-orate with companies such as Ellen Tracy, Henri Bendel, and Gap. Collins, 41, who began his career as a bespoke tailor in London, designed for Ralph Lauren, Ermenegildo Zegna, Reebok, and Nike, and spent a brief spell opening a New York design office for Wal-Mart. Now he aims to trans-form Parsons -- which produces some 70% of the designers on Seventh Avenue -- into the breeding ground for the first generation of sustainability-minded designers. "If we taught our students it's all about red, they'd go into their careers thinking it's all about red," Collins says. "Hopefully we can do that with sustainability." -- by Danielle Sacks
In a quest to make user-generated manufacturing a reality, Kohei Nishiyama launched a Web site where independent designers can initiate production of an item when orders reach a break-even point. Then, using a similar site that Nishiyama created with retailer Muji, a college student with no design background created a best seller -- transparent sticky notes -- by integrating user criticism of her concept. "The design process," Nishiyama says, "is no longer limited to professionals." Last November, his firm started a site for Lego that lets consumers post photos and market their own designs; if their concepts are manufactured into kits, they'll get 1% of revenue. -- by Anne C. Lee
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居然是我實習的地方...我想編輯部門會比行銷部門有趣很多QQ
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